Are you camera shy? Afraid of being on video? Don’t fret because you’re not the only one. It's estimated that around 73% people struggle with a fear of public speaking and being on camera gets even worse!
Whether it’s Zoom meetings, FaceTime calls, or video presentations, there are loads of ways to be in front of a camera. But if you aren’t comfortable with the camera, it can be scary. This is especially true if it isn’t a live video, meaning there’s no one on the other side of the camera.
Since video is the ‘king’ of content, it has become an increasingly crucial part of any marketing strategy. Thus, it is important to learn how to be natural and comfortable on camera. To guide you in your journey, we’ve compiled a list of tricks that will surely help you improve your video confidence. Continue reading.
Keep Your Expectations Low
This one is a good starting point: lower your expectations. Don’t worry about the result. Avoid overestimating how perfect your video should be. As long as you’re making a point through your video, you’re doing great. Even if you stumble over a few lines in your video, that’s okay! People appreciate authenticity. So, be real, be carefree.
Know What Your Key Points are
Regardless of the situation, it’s always best to know what you want to say. By preparing your key points ahead of time, you can ease the nervousness during the recording. Set aside some spare time to understand what your message is. Make some notes and try to work with a full script. It would be great if you could seek expert advice.
Place Your Equipment at the Right Angle
Professionals look great on camera when their equipment is well-placed. For instance, your camera should be either at or slightly above your eye line. Lighting is another confidence booster. It will make you feel good while filming. Front-facing lights should be your primary source to give you fairly even lighting.
Stage the Background
When you have nothing embarrassing in the background, say an undressed bed, it will be a lot easier to focus on your video message. So, make sure your background isn’t distracting you (or viewers). Create an uncluttered background and retain a point of interest to balance the shot and provide visual appeal.
Dress Like a Pro
This one is quite obvious: wearing the right outfit tends to make you feel more confident in different situations, and video is no exception. Think about your target audience and then dress accordingly. For instance, if it’s a business presentation, you can wear a nice suit. If it’s a one-to-one video conference, then being a bit more casual could be the right approach. Whatever your attire is, make sure you are comfortable in it.
Pretend Your Audience is Listening
If you’re making a pre-recorded video to share some business tips on social media, imagine your target audience is listening to your information. When you imagine their presence, you can easily tune into your audience and make the interaction feel more natural. From a psychological point of view, this is a great trick.
Don’t Try too Hard to be Perfect
You don’t have to be perfect to be good. Your viewers will appreciate your authenticity, even when you make mistakes. After all, we are all human. So, don’t get hung up on those little things. Keep in mind that the aim is getting comfortable on camera, not winning an Academy Award.
People talk fast when they get nervous. Don’t make that mistake. Try not to rush. Take pauses and speak a bit slower than you would usually. This will convey confidence to your viewers. Remember that your viewers can speed up the video if they want to. On top of that, pausing between thoughts can help you make video editing easier.
Those scripts and vocals can make you nervous when your mouth goes dry. Therefore, keep a glass of water on hand and, if you want a sip partway through, you can do so. Not only should you drink water during the filming, but be sure to have some water aheadof shooting the video.
If you really want to improve the quality of your video content, get feedback from your colleagues, clients, or even friends. Talk to a person who you feel comfortable with. Then, create videos just for him/her and ask for feedback. Try to acknowledge your strengths and your weaknesses. With the right feedback, you’ll be able to create a roadmap and improve your video conferencing skills. Once you’re sure that your videos are coming across successfully, you will have less to panic about.
Rehearse, Rehearse, and Rehearse
Rehearse your message again and again. This will definitely lessen your anxiety and prevent you from sounding like a robot. The more you rehearse, the more camera-friendly you’ll eventually become. Overtime, you’ll be able to shake off the camera nerves and bring natural energy to the content. Practice how to talk slower, move your hands, and smile when you are on the camera.
Never Give Up
Last, but certainly not the least, keep making videos. In the end, you will definitely perfect the art of being comfortable on camera. Everything takes time and energy. Don’t get discouraged by the little things. Try not to overthink it too much, and keep doing it until you are confident enough to give your best shot.
Just like any other task, being comfortable on camera takes time. The more you do it, the better you’ll get. With the aforementioned tips in mind, you would be able to jumpstart your confidence and become as professional as possible.