If you want to keep your real estate brand top-of-mind with your current and previous clients, then creating a newsletter is a must for your business. Emails, in general, are an important component of any real estate marketing campaign. With newsletters, they become more effective, and most importantly, informative.
Whether it’s print or electronic, newsletters are a tried-and-true marketing tool. I mean, just look at your successful competitors. Aren’t they creating newsletters to achieve their goals? So, why don’t you start strengthening your brand, delivering your message, and demonstrating your expertise through your newsletter?
5 Steps to Create a Compelling Real Estate Newsletter
Below are some crucial steps to kick-start your real estate newsletter marketing campaign. Use them as a guide to create your best real estate newsletter.
1. Outline Your Plan
Before you start designing and creating your first real estate newsletter, ask yourself: why are you creating one, what its focus is, and how will you distribute it? Creating a clever strategy will ensure your marketing campaign becomes a success. To properly outline your real estate newsletter strategy, we advise you to:
Define your business goals.
Determine what type of content should be included.
Choose services that resonate with your audience.
Find a template that will best fit your newsletter.
2. Build a Powerful Marketing Strategy
Real estate marketing is a long-term commitment, which requires a methodical approach to succeed. While developing a marketing plan, there are a few crucial things to keep in mind, such as creating a publishing schedule, strategizing how to build your brand, and identifying lead sources. In addition to these things, it would be better if you could determine the right distribution method for your real estate brand. Whether you want to mail your newsletters or send them electronically, know what you want to do.
3. Create Engaging Content
Although the design of the newsletter matters a lot, whatever is inside it matters the most. Real estate newsletter content should be informative and attention-grabbing; otherwise, it might fail to sell products or services. For instance, you can start a newsletter with the latest market updates and stats. Also, personalized emails have 69% higher open rates than regular emails. Therefore, try to personalize your emails with your take on what means the most to your client.
4. Set a Publication Frequency
Consistency is key to success. When it comes to delivering your newsletter, you need to publish it at regular intervals so that it builds readership and engagement. Think about it as something important your clients look forward to receiving. But how often should you publish a newsletter? Here’s what our real estate experts suggest:
Monthly published newsletters have the best ROI.
A quarterly publication would be better for a beginner.
The best time to send a real estate newsletter is the weekend.
Friday would be great to increase the chances of a newsletter getting read.
5. Monitor the Performance of the Newsletter
Your newsletter is an amazing tool to boost your marketing efforts and bring greater returns. Well, that doesn’t mean you don’t have to track its results. Gaining traction takes time and patience, but it’s quintessential for any real estate business. By monitoring the performance of your newsletter, you would be able to create a better real estate newsletter that not only grows your business, but also encourages clients to share it with others.
The Most Important Elements of a Great Real Estate Newsletter
If you want to provide additional touch points, engage your audience, and increase your chances of converting a lead, there are a few must-have elements for your real estate newsletter. Let’s pay some attention to these elements!
Interesting Subject Line
You know, your subject line is your first impression. It is the first thing your audience notices when they receive your newsletter. If it’s not compelling, they will likely discard your email without even reading it. The idea is to test multiple subject lines and choose the best performer for your newsletter. Make sure your subject line is short enough to fit a mobile device, contains typically 41 characters, and offers something unique.
As mentioned above, personalized emails are the best to boost engagement. When you segment your audience by interests, age, and location, you can tailor the real estate newsletter they are going to receive. Try to make your newsletter more personal by including information about local events and product offerings. Having each recipient’s name at the top of each email will go a long way in building strong relationships with your clients. Whatever you do, make your newsletter more personalized yet professional at the same time.
An Interesting Call-to-Action (CTA)
Your newsletters must make it easier for clients to contact you, refer friends, and share with others. This is where having a clear CTA to display your contact information and branding becomes much-needed. Your CTA should include your brand logo, business name, email, phone number, and business address. Also, it would be great to include your social media handles, real estate license number, and a professional photo of yourself.
Ensure your real estate newsletter is readable on different devices, including smartphones and tablets. Since 47% of all people use mobile apps for checking their emails, it’s important to make yours responsive, legible, and appealing, regardless of screen size.
Last but not the least, adding images and other graphical elements to your real estate newsletter will enhance its appeal. Your audience will tend to click on the CTA when they see a quality photo. Videos are another newsletter option that will help you reap great benefits.
We hope, you are clear now. If you need more help with any of the things mentioned above, feel free to give us a shout. We would love to assist you in your real estate journey.
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